Our story


Velvetblu selects sophisticated unique jewelry and accessories from around the world.  Fine and fashion jewelry, leather and canvas handbags, and various gifts. 

Our mission is to make every customer feel the pleasure of finding those pieces that accessorize their beauty.  That piece of jewelry or the accessory that everyone asks them about.

Our value is in our carefully curated selections. Velvetblu's founder, Josefina Giuffre, is always searching for beautiful designs to bring to our customers.   

Josefina's love for jewelry, design and attainable luxury started during her youth in beautiful Argentina.  Since then she has traveled the world, growing her passion for other cultures and lifestyles, also expressed in fashion and accessories.  Daughter of a fine artist, Josefina sees design as an artistic expression.

Welcome to the Velvetblu experience.  Enjoy your shopping!